I developed the naming, logo, brand identity, and digital assets for NeuePulse, a data platform within the NeueHealth ecosystem. The challenge was creating something fresh and dynamic while staying true to the parent brand.
The result: a bold wordmark and custom icon that fuse pulse-like rhythm, data connections, and the letter “N”, supported by vibrant colors and modern typography. I extended the system into landing pages, emails, and user guides. Delivering a brand that feels innovative, energetic, and modern.
