Le Pistol

Bar & Restaurant Branding, Visuals, Web

 

Le Pistol is a Brooklyn bar and restaurant with a rebellious, high-energy spirit. A lively neighborhood spot where great food, strong drinks, and a late night with your friends collide.

Custom logo typography, edgy colors, and bold, DIY-style illustrations bring the brand to life. Blending the class of a French café with the raw energy of a vintage NYC punk scene.

 

Illustrations by Daniel de la Huerta

LePistol_Logo-Inception-Ideation_ByAndrewLing
Inspired by its sharp-angled corner location, we shaped the logo using the exact street grid, giving it a dynamic edge.
LP-logo_ByAndrewLing
Embracing a raw, unpolished energy, we built a flexible branding system with a secondary hand-drawn logo, keeping the identity dynamic and authentic.
LePistol-Mood_ByAndrewLing
LePistol-Outdoor-Banner_ByAndrewLing
LePistol-Pattern5bw_ByAndrewLing
LePistol-Cocktail-menu_ByAndrewLing
LePistol-Pattern3_ByAndrewLing
LePistol-Stand-V_ByAndrewLing
LePistol-Selected-9-BrandBook_ByAndrewLing
LePistol-Pattern4-wine_ByAndrewLing
LePistol-RoundSign_ByAndrewLing
LePistol-BrooklynCeiling_ByAndrewLing
LePistol-Web_ByAndrewLing
LePistol-BrooklynOutside_ByAndrewLing
LP-WebContact_ByAndrewLing
LePistol-PatternBlue_ByAndrewLing
LP-WebEats_ByAndrewLing