For Workhorse Rye, a San Francisco-based whiskey and bitters brand, I led the creative direction and design for a suite of packaging and promotional materials that brought the brand’s gritty elegance to life.
I developed a cohesive design system for their line of handcrafted bitters. The labels stand out on shelves while staying true to the brand’s ethos—grungy yet refined, homegrown yet high-end. Drawing inspiration from the textures and tones of the American Southwest, the packaging evokes a sense of rugged authenticity, celebrating the all-natural ingredients and artisanal quality behind every bottle.
In addition to the bitters, I designed the label for their signature rye whiskey—balancing boldness with subtlety to capture both the heritage and the high standards of the spirit. My work extended across posters, merchandise, and marketing materials, all crafted to reinforce the brand’s voice and visual identity at every touchpoint.
