A comprehensive rebrand for a growing network of 48 primary care clinics across Florida and Texas.
I led creative across brand strategy, identity, and rollout, replacing a dated, inconsistent brand with something clearer, warmer, and built to grow. I introduced a deeper color palette, removed the harsh red, redesigned the logo and icon for simplicity and flexibility, chose new typefaces, and established clear guidelines for photography, layout, and tone. We removed the fake clinic photos and built a brand that feels grounded, trustworthy, and friendly.
As the sole designer and creative lead, I built the full system and extended it across signage, brochures, van wraps, landing pages, email templates, internal tools, and more. I defined the brand pillars and messaging platform, partnered with leadership to drive adoption, and created scalable resources for internal teams and vendors.
Before and after:
a redesigned icon built on a new grid system to improve versatility, legibility, and brand alignment.
